A greeting card is an illustrated, folded card featuring an 
expression of friendship or other sentiment. Although greeting cards are
 usually given on special occasions such as birthdays, Christmas or other holidays, they are also sent to convey thanks or express other feeling. Greeting cards, usually packaged with an envelope,
 come in a variety of styles. There are both mass-produced as well as 
handmade versions that are distributed by hundreds of companies large 
and small. While typically inexpensive, more elaborate cards with 
die-cuts or glued-on decorations may be more expensive.
Hallmark Cards and American Greetings are the largest producers of greeting cards in the world. In the United Kingdom,
 it is estimated that one billion pounds are spent on greeting cards 
every year, with the 
average person sending 55 cards per year.[1]
In western countries and increasingly in other societies, many people
 traditionally mail seasonally themed cards to their friends and 
relatives in December. Many service businesses also send cards to their 
customers in this season, usually with a universally acceptable 
non-religious message such as "happy holidays" or "seasons's greetings".
The Greeting Card Association is an international trade
 organization representing the interests of greeting card and stationery
 manufacturers. John Beeder, former president of the Greeting Card 
Association, says greeting cards are effective tools to communicate 
important feelings to people you care about: "Anyone feels great when 
they receive an unexpected card in the mail. For me, there’s nothing 
like a greeting card to send a special message. I’m proud to be a part 
of an industry that not only keeps people connected, but uses both 
imagery and the power of words to help us express our emotions.”
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